Technology & Advertising
We use technology to manage and analyze our own e-commerce and advertising activities.
Internal advertising management
SOVTAROV is a direct advertiser. Our team manages advertising for our own brand and advertising accounts. We do not present ourselves on this website as an advertising agency or as a service provider managing campaigns on behalf of unrelated third parties.
Reporting and automation
Our internal workflows may use authorized APIs and platform tools to retrieve advertising and business reports, organize campaign information, analyze performance, and support bidding, budgeting, inventory and reporting decisions.
Data use
Advertising and business data is used for legitimate internal business purposes. Access is limited to authorized users and systems, and we aim to follow applicable platform requirements and reasonable security practices.